RASHMI PRATAP | The Hindu BusinessLine
April 8, 2016
The country annually wastes about 40 per cent of its fruit and vegetable produce, valued at $8 billion. A handful of start-ups want to plug this loss with innovative cold-storage solutions
Each day, farmers deposit about 800 litres of milk at Heritage Dairy’s collection centre in Meerkhanpet village, near Hyderabad. Promethean Power System’s cold storage machine cools the milk in three minutes flat. In case of a power cut, the thermal battery gets into action, working without break to ensure the milk reaches the processing centre fresh and safe.
Miles away in Pune, Marc Cremer and his workers at GreenTokri farms pack fresh lettuce leaves every morning for distribution to customers across the city. Cremer has invested in a cold storage machine, where lettuce from his farm goes directly after harvesting and is instantly cooled to 3°C before being packed into thermocol boxes with Cryo-Gel. So the salads arrive farm-fresh at the retail outlets at 3pm. The cold storage at GreenTokri greatly reduces wastage, an evil that plagues most of India’s farming sector.
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