By Jeff Engel | Xconomy
July 11th, 2016
Xconomy Boston — When Promethean Power Systems’ founders wrote the original business plan for their cleantech startup at MIT, they intended to sell their products in India first. But none of them had ever set foot on Indian soil.
After winning $10,000 as the runner-up in the MIT $100K pitch competition in 2007, co-founders Sorin Grama and Sam White decided it was time to visit their target market, Grama says.
“The reality was a lot different than what we had put in our business plan,” Grama (pictured above, left) says. “So different, in fact, that nobody wanted this contraption we were building”—a system that would harness the sun’s energy to produce hot water and electricity. “We realized we were just another classic case of a solution looking for a problem to solve.”
They found a problem by chance, Grama says, during a meeting in India with the managing director of a dairy business. He described the difficulty in efficiently collecting milk from farmers in small villages, and keeping it fresh.
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