Jofi has a degree in Electrical Engineering from the V.J. Technical Institute, Mumbai, and an MBA from the S.P. Jain Institute of Management and Research, Mumbai. Over a span of 18 years he has worked with Tata Motors, Asian Paints, and Nokia, handling roles across Sales and Distribution, Product Marketing, Rural Activation, and Key Account Management.

In 2014 he joined an Agri-based start-up, Driptech Inc., where he evolved the Business Model and developed the Go-to-Market strategy. At Promethean he managing the sales and marketing processes, driving the expansion into new markets and product lines, and managing partnerships. He has worked deeply in rural markets in India for 7 years and uses the experience gained to develop sustainable business models which positively impact all the stakeholders including small holder farmers.